Please Release Me...

Well, I hate to say a pattern is developing here, but a decade between releases seems to be a habit for me. Two years after devising The New Big Plan and over a year of recording experimentation, practice, tutorials and generally getting-to-know the new all-digital studio, later, almost falling at the last fence when I realised, nine years on from last time, I'd need to get my ears back up-to-speed and re-learn how to mix a song, it's finished.

And here it is. I have to say I'm very proud of it:
bikinitestfailure.hearnow.com

Last blog, I mentioned news of a small dream-come-true; a decade of digital development might have had no impact at all on the eternal necessity for "good ears", but delightfully, it now means you can send your track to Abbey Road studios to be mastered, for (currently) just £90GBP. Sign-up, upload, email any instructions and what seems like minutes later I received notification it was done and ready for me to download.

If you're not in such a rush, you can even choose your mastering engineer; they are profiled on the site. Between the folks listed, they must have mastered my entire record collection. What a brilliant thing to be able to do. (For £250 they will MIX the thing for you too! Maybe next time...)

So. It's done. It's got a sleeve design. (I spent NO time at all considering that. I've learnt from past efforts that the photos I choose are automatically "Bikini Test Failure" in nature and when my simple logo, fonts and colours are added, it becomes simply the latest in the series, no matter what the subject matter). This week it's on Spotify, Apple Music, Amazon and the rest. But the question remains... what now?!

Obviously, one answer is: do another, quick!

And so I will. (And surely, it'll come to fruition in MUCH less time, this time!)

But before I do, I'll be conducting a bit of very old fashioned PR. 

Aside from a no-frills Twitter announcement, it would be ridiculous for someone as anti-social (and OLD!) as me to engage in the "here's-my-haircut-and-my-dinner!" hourly postings of the Instagranny/Fleecebook world so I was quite pleased to hear a CDBaby DIY Musician Conference 2019 seminar in which Rick Barker revealed the ultimate aim of such dribblings should be to move your "followers" from those sites, to your own, private mailing list. It was as if a light went on! As so many people have noticed before I did, nothing has actually changed, just the methods of delivery. 

Back in the day, late-'90s, my first "Masterplan" band, Blunder, had a physical address mailing list, started with Freepost return postcards, handed out by friends at gigs. It quickly grew to a couple of hundred interested and engaged early fans who, in return for filling out the card and mailing it in, received a cassingle (no less!) and quarterly, two-page newsletters. (A bit like this blog only with more NEWS in them...)

Imagine what a great start 200 engaged fans would be right now.

Next stop, Radio Stations. Do people still have radios?